“ In present times the audience has access to music and entertainment content through various digital platforms and technologies, and T-Series seems to have mastered the art of countering the paradigm shift in the consumption pattern by increasingly promoting and pushing its catalogue through new media platforms,” says the company.
T-Series joined the global video search platform YouTube a year and a half back and in that time, has accomplished this feat, leaving all of its competitors behind. T-Series YouTube channel www.youtube.com/tseries has approx half a million (five lakh) subscriber base and is expected to touch one million subscriber mark by the end of financial year 2012-13 at current growth rate. T-Series page on Google + has more than half a million followers, says T-Series.
In addition to the mainstream Bollywood Channel, T-Series also has various sub-channels on YouTube like, Apna Punjab, Hamaar Bhojpuri, Pop Chartbusters, Bhakti Sagar, Shabad Gurbani, Old is Gold and a Regional Channel catering to a wider variety of niche audiences with its huge catalogue spread across various genres of music.
Speaking on the occasion Bhushan Kumar, CMD, T-Series said, “YouTube is very unique platform as it offers instant connect with the consumers beyond boundaries. We are really bullish on YouTube and are working closely to take this partnership with Google to the next level. I have always believed that Music sales is not about excel sheets.. It’s not a number on a paper .. it’s a passion, driven by belief in our products, backing our belief with aggression and a passion …creating inroads into markets hereto unknown … It is this passion and commitment that has always resulted in accolades for T-Series and we humbly accept this award as a recognition of our sincere efforts”
Gautam Anand, Director Content Partnerships – APAC, Google Inc said, “YouTube partners and creators are taking over the world, they are amassing audiences of hundreds of millions, inventing new genres and innovating entire industries and they deserve to be recognized and celebrated. We’re really pleased to see the traction that T-series has gained within the short span of time on a global level and we look forward to working with them closely to celebrate many more milestones.
Added Neeraj Kalyan, President, T-Series, “This recognition has been a result of sheer passion and commitment from both YouTube & T-Series teams and am personally very proud to be part of this fantastic team. We are really excited to be working closely with Google YouTube to deliver exciting and original entertainment content to our discerning consumers across the globe and are working diligently to establish a more comprehensive content offerings for a better consumer experience. Our endeavor has been to foresee emerging platforms and markets and lay down carpets of future technologies and delivery systems for our consumers. It was this zeal and flexibility that made us see the YouTube potential 18 months back, and helped us align our long-term interests with the technical and distribution strengths of YouTube in the internet space”.