Tag Archives: Mastiii

Digital paves way for Indian music industry

by Sound Box (April 14, 2011)

There’s hope on the horizon for the Indian music industry, if the KPMG report for the year ahead is to be believed. The developments in the last year have been significant for the music industry. While the tug of war … READ MORE >>

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‘The gameplan is to simplify and innovate’

by Anita Iyer (April 13, 2011)

A year after its launch, Mastiii, the comedy music channel from the Adhikari Brothers’ stable, is still bubbling with ideas. The fear of potential rivals entering the music channel space does not daunt it, nor the apprehension that audiences might … READ MORE >>

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Mastii to spot comic talent via reality show

by Sound Box (August 18, 2010)

Mastii, the Hindi music-comedy channel from the Adhikaris’ stable, has claimed a good lead over near rivals in the space, saying they are now the dominant music channel in Hindi-speaking markets. Mastiii, launched in July 2010 with a reported investment … READ MORE >>

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