India’s only reality show for housewives - Big Memsaab will now have singer and actor Amit Tandon to host the last leg of the show which includes the mega finale and grand finale.
Conceptualized and initiated by 92.7 Big FM and Big Magic, the property facilitates a platform for the women of central India to showcase their hidden talent and skills which deserves recognition and appreciation from the society.
Big Memsaab is being promoted through an aggressive multi media campaign, featuring TV, Radio, OOH, Print, Digital, Cable, Cinema across the Hindi Heartland.
Speaking on hosting the show, Amit Tandon said, “I am very excited to be part of this show. I believe there is much talent and desire to showcase talent in cities beyond the metros, but a platform was lacking. Big Memsaab offers housewives an opportunity to create a new identity for themselves, which is great! I look forward to working with the entire team to making it truly big!”