Nokia has partnered with RockeTalk, a mobile social networking application, and Maxus India to launch Nokia Mobile Antakshari, a unique audio game show.
The game allows a number of users to participate simultaneously in Nokia Antakshari using their mobiles. To participate, one has to download the application first, wherein various banners run on it. The user needs to click on the banners and immediately gets an audio message in the inbox. After listening to the audio message, the user is required to sing a song with the last word of the previous song. The song gets to the community and gets propagated through banners.
The application is supported on most phones that are GPRS-enabled, including both Nokia feature phones and Nokia smartphones.
Viral Oza, director, marketing, Nokia India elaborates on Nokia’s innovative effort to bring India’s most loved game, Antakshari, on the mobile platform. He reportedly said, “Nokia has been synonymous with digital music in this country. We have pioneered many initiatives in this space starting with pre-installed music, launch of music albums on mobile phones, Nokia Music Unlimited and now Mix Radio for our Lumia smartphones. Mobile Antakshari is an interesting concept and provided us with the perfect fit to connect consumers with Nokia Asha smartphones. Nokia Mobile Antakshari will enable millions of music lovers across the country to engage with their favourite game.”