KyaZoonga.com announced its tie up with Universal Music India as their official media partnerfor international music icon, Madonna’s latest album, MDNA. This gives an exclusive opportunity to the buyers of the album to win an autographed MDNA CD and also win concert tickets for select concerts in Europe to be held as a part of Madonna’s MDNA World Tour 2012. While the tickets will be provided to the winners of the contest which will be held exclusively on KyaZoonga.com, the travel and lodging costs are to be borne by the contest winners.
KyaZoonga is offering a 10% off on all UMI CDs on their online store. This discount can be availed by using a special promotional code which will be printed on the CD insert that will go along with all MDNA CDs. The contest will be promoted by running a media campaign focused on select ‘out-of-home’ media and co-branded TV commercials that have been designed keeping in mind the tastes of the target audience as well as a digital and social campaign woven around this.
Speaking about the exclusive alliance, Ms. Neetu Bhatia, Co-Founder, Chairman and CEO of KyaZoonga.com said, “We are excited to be working with Universal Music India as the media partner to promote Madonna’s latest album and tour. This is a fantastic opportunity for Madonna fans to get a chance to win an autographed CD or even to attend one of her tours in Europe. In addition to our repertoire of tickets to various music concerts and shows, KyaZoonga now offers music CDs, DVDs and videos. We understand the pulse of music lovers and offer products and services to best suit their taste.”
Sunil D’Sa, Vice President – Marketing, Universal Music India says, “Madonna is today a living legend and we at Universal Music take great pride to work on her new album MDNA in India which has done extremely well here since its release in March`12. As we now prepare to take MDNA to the next level, we are happy to associate with KyaZoonga.com as our media partner for this prestigious project. KyaZoonga has been successful in the business of online entertainment and we believe that this association will help us reach out to the legion of Madonna fans and present them with this fabulous opportunity to win concert tickets, autographed merchandise and avail discounts on everything on MDNA”.
