Integrated music project blueFrog and digital entertainment consultancy firm TAG Strategic have joined hands for a comprehensive digital consultancy – blueFrog/TAG.
The joint venture will pool their collective expertise to benefit the media and entertainment industries in India and Asia. It is a partnership, claim both parties, aimed at helping international companies enter the Indian/Asian markets and Indian companies branch out into global markets.
The announcement was made at the country’s first TAG salon held at  the Mumbai blueFrog on Tuesday evening. TAG Strategic founder Ted Cohen said a series of blueFrog TAG salons and conferences would be held across the country in the coming days.
The first salon was attended by several representatives of music labels, entertainment companies, radio stations and others in the media sector and was marked by a lively discussion on the monetisation and future of music in the country, led by Cohen.